Evaluation 3

What kind of media institution might distribute your media product and why?

A production company is a company responsible for the development and physical production of new media, performing arts, film, radio or a television program. The company may also be directly responsible for the raising of funding for the production.

I have chosen to target young teens with a secondary audience of families. This allows us to broaden our market much more than if we were trying to appeal to only older teenagers in the region of 16-18. A 12a means that the film is appropriate to both adults and teenagers and just means that we have to sacrifice some explicit content but for the good of reaching a bigger audience. With a large audience we can expect to make a vast profit on our film that allows us to fix our budget on more expensive procedures such as special effects. With this synopsis our pitch is appropriate to pitch to large production companies such as Sony who work with big budget films and we can hope to create a film that can be renowned worldwide.

The initial soundtrack that we were going to use in our film was a rap song about society that had French vocals. This we thought might confuse a lot of our audience so to fix this problem we created another video with a non-vocal instrumental. We also thought that because of the large budget we were asking for this would help us to broaden our audience so we could get the maximum revenue.