Evaluation 7

This is a YouTube video of me answering the evaluation question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Evaluation 6

What have you learned about technologies from the process of constructing this product?

In the production of our opening sequence I learnt many new skills that were essential for creating this product.  I used many pieces of hardware throughout such as the Canon 550D and the iMac which had software like Final Cut Pro and Adobe After Effects that we used for the editing process. As with some of these things I had little knowledge about them so was faced with some problems but overcame them in the end to get the best outcome of our film.

For the filming of our opening sequence we used a Canon 550D which was a camera I had never used before and a much more advanced camera then the camcorders and flip cams I had used previously. After much practice this piece of equipment became a lot easier to use where we could incorporate a variety of shots and good framing. During our preliminary task I learnt about specific rules such as the 180-degree rule and the rule of thirds, which we could incorporate into our production.

Final Cut Pro is a program, which I had used vaguely before so I knew the basic commands to edit footage on a simple level but then learnt about the software in much more depth in lesson and throughout the creation of our opening sequence. I learnt how to adapt the key-frames of footage, change sound levels, add transition effects and many other small touches in order to create a sleek, smooth running final version of our production.

Adobe After Effects was software I had never previously used before which is used to create refined motion graphics and cinematic visual effects. This program was used in our production to create the titles that come at the end of our opening sequence and also the names of the people who worked on it. As I new very little about this software, YouTube tutorials were needed to gain a more in-depth knowledge on it, I also had to ask friends who knew how to do particular things in order to proceed in various parts. 

The website Blogger.com was one which I had used before but found it hard to stay on track with it although during the production of our opening sequence it became a very helpful tool in saving pieces of coursework, research, videos etc. This was also helpful for people to view my work so I could get feedback from classmates and my teacher in order to improve my work.

There were some problems when using technology during the making of this production including, not having enough desktop space when first rendering the film on final cut so all the work had to be moved on to a hard-drive. Having three members in our group also meant we had to hand each over a lot of info and footage from computer to computer so we used a hard drive to swap video footage large files, email was used for more basic files.


In conclusion I have learnt that before this course my basic knowledge on media has expanded a whole lot and have learnt many new skills in order to create a well constructed opening sequence that was very high quality with the use of expensive equipment such as the Canon 550D and the iMac computers.

Evaluation 5

This is a YouTube video of our film with added annotations from beginning to end answering the evaluation question 5 "How did you attract/address your audience?"

Evaluation 4

Who would be the audience for your media product?

When creating our film we had to think about the target audience that we wish to reach. This meant we had to follow the rules and conventions when making our film that applied to the particular age group we were trying to target.  These are the types of people we looked at:

Target group 1:

This is Jimmy Hart; he has just turned 12 and lives in Enfield town. His favourite hobby is playing snooker and is highly encouraged to do so by his parents. He also enjoys doing some mundane children activities like watching cartoons and playing computer games. His peers often refer to him as ‘Jim’; he loves to hang out with them on the weekend and watch films at sleepovers. He likes to watch comedy, action thrillers and sci-fi films such as Harry Potter and Happy Gilmore. His favourite actors are also Will Smith and Jim Carey.
This is the main age group that we wish to target as we feel that young teenagers will enjoy our film the most and create the most revenue if it became popular because of the intense story line and intriguing characters which this audience will be more enticed to watch. 

Target group 2:

This is a group of friends aged around 16-18. They consider their selves to be quite normal but considered by others to be rebels. They all follow their own trends in fashion and aren’t so interested in education as they are more focused in doing their own activities. They like to do things like skating, going to concerts and visiting the cinema etc. They enjoy watching action, science fiction, films such as The Matrix and I am Legend or series' like Skins and Misfits.
This is the age group we initially thought would be best to target but we felt that it may be a little too risky as this group of viewers might want to see more censored action and explicit scenes which we would want to cut out to reach a wider audience and make the film a lot more popular.

Target Group 3:

This is Alison Wallace, age 37 and the mother of a 12-year-old son. She works as a teacher at a local primary school and so spends a lot of time with children. Apart from working and making her son do his homework she loves spending quality time with him, as she is a single parent. They like to do things such as visiting museums, galleries, cinemas and sports events etc. Her favourite film categories that she likes to watch are Sci-fi, Rom-Coms and thrillers.

This is the secondary audience that we are targeting as we thought the young teens that would be interested in seeing the film would have to go with their parents and so the film is therefore more mature and suitable for them. This was done in a deliberate attempt to raise production viewings as we wanted to exclude as little amount of people as possible from the target audience that we were trying to reach.

Evaluation 3

What kind of media institution might distribute your media product and why?

A production company is a company responsible for the development and physical production of new media, performing arts, film, radio or a television program. The company may also be directly responsible for the raising of funding for the production.

I have chosen to target young teens with a secondary audience of families. This allows us to broaden our market much more than if we were trying to appeal to only older teenagers in the region of 16-18. A 12a means that the film is appropriate to both adults and teenagers and just means that we have to sacrifice some explicit content but for the good of reaching a bigger audience. With a large audience we can expect to make a vast profit on our film that allows us to fix our budget on more expensive procedures such as special effects. With this synopsis our pitch is appropriate to pitch to large production companies such as Sony who work with big budget films and we can hope to create a film that can be renowned worldwide.

The initial soundtrack that we were going to use in our film was a rap song about society that had French vocals. This we thought might confuse a lot of our audience so to fix this problem we created another video with a non-vocal instrumental. We also thought that because of the large budget we were asking for this would help us to broaden our audience so we could get the maximum revenue. 

Evaluation 2

Evaluation question 2

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