Tuesday, 17 January 2012

Target Audience Profile



This is Jimmy Hart, he has just turned 13 and lives in Enfield town. His favorite hobby is playing snooker and is highly encouraged to do so by his parents. He also enjoys doing some mundane child activities like watching cartoons and playing computer games. His peers often refer to him as ‘Jim’, he loves to hang out with them on the weekend and watch films at sleepovers. He likes to watch comedy films and action thrillers such as Harry Potter and Happy Gilmore. His favorite actors are also Will Smith and Jim Carey.


This is a group of friends aged around  16-18.
They consider there selves to be quite normal but considered by others to be rebels. They all follow there own trends in fashion and aren’t so interested in education as they are more focused in doing there own activities. What they like to do for fun are things like skating, going to concerts, cinema etc. They enjoy watching action, science fiction, films such as The Matrix and I am Legend or series like Skins and Misfits. 


I have chosen to target young teens with a secondary audience of families. This allows us to broaden our market much more than if we were trying to appeal to only older teenagers in the region of 16-18. A 12a means that the film is appropriate to both adults and teenagers and just means that we have to sacrifice some explicit content but for the good of reaching a bigger audience. With a large audience we can expect to make a vast profit on our film which allows us to fix our budget on more expensive procedures such as special effects. With this synopsis our pitch is appropriate to pitch to large production companies such as Sony who work with big budget films and we can hope to create a film that can be renowned worldwide.

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